A brand campaign for the brand-new-to-Japan-market Oculus Quest 2.
A Japan original tagline, “UNLOCK YOURSELF” was developed to message to the market that age, sex, ability, race etc mean nothing, and that you always can go beyond limitations and make yourself shine.
An old lady as a boxer, a young boy as an astronaut in space… Experiences which virtual reality help unlock are propositioned with the copy “Be everything you want to be”.