NISSAN – ProPILOT Park RYOKAN
OUTLINE
Combining ultimate traditional hospitality with Nissan’s autonomous driving technology, TBWA\HAKUHODO upgraded one Japanese inn into a ‘ProPILOT Park RYOKAN’, treating guests to some unique and innovative amenities: self-parking slippers, tables and floor cushions. What sets this ryokan apart is that the slippers, tables and cushions are rigged with a special version of Nissan’s ProPILOT Park autonomous parking technology. When not in use, they automatically return to their designated spots at the push of a button.
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