TBWA\HAKUHODO is a full-service advertising agency based in Tokyo, established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide Inc. With the combination of TBWA’s DISRUPTION(R) methodology, a global network spanning over 100 countries/regions and Hakuhodo’s in-depth knowledge of the Japanese market and longstanding reputation for trustworthiness, the agency continues to create and deliver high-quality solutions to all of our clients – solutions that cause change and have the power to get noticed.

DISRUPTION(R)

We start with DISRUPTION(R) at the core of everything we do.DISRUPTION(R) is a tool for change and an agent for growth: a working methodology and a life-view philosophy. DISRUPTION(R) is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.DISRUPTION(R) is not limited to marketing and communications, but can also be applied to deeper levels of an organization, including products and services or the core business offering.

We believe that human creativity is the force that drives meaningful changes for good in society. We see the potential for growth in humans and the environment and work together with our employees, customers, partner companies and consumers toward this goal.