Tokyo, Japan – December 5th, 2024 – TBWA\HAKUHODO is proud to announce that their project “VOICE CHARGE” has received both a Gold and a Bronze award at the 2024 Clio Sports Awards.

 

“VOICE CHARGE,” an innovative fan engagement project, was created to support the Nissan Formula E Team during the inaugural Formula E Tokyo E-Prix in March 2024. The project transformed fans’ vocal energy into electricity through the cutting-edge “VOICE CHARGE” device—a microphone that converted cheers and shouts into stored power. This energy was then delivered to the Nissan Formula E Team to support them during the race, symbolizing the direct contribution of fans to the team’s performance. By turning spectators into active participants, the initiative seamlessly merged sports, technology, and sustainability, redefining the traditional boundaries of motorsport sponsorship and creating a memorable and meaningful brand experience.

 

Established in 1959, the Clio Awards are among the top three global advertising accolades, celebrating creativity across the advertising industry. In addition to the main Clio Awards, specialized categories include Clio Fashion & Beauty, Clio Sports, Clio Music, Clio Entertainment, and Clio Health, each recognizing excellence within their respective fields. Founded in 2014, the Clio Sports Awards honor exceptional creativity in sports advertising and marketing, spotlighting breakthrough communication that elevates the role and presence of sports culture in society.

 

Award Results:

Awarded Project: VOICE CHARGE 

Advertiser: Nissan Motor Co., Ltd.

◾️GOLD

– Branded Entertainment/Content (Medium) | Experience/Activation (Category)

◾️BRONZE

– Direct (Medium) | Digital/Mobile (Category)