Tokyo, Japan – TBWA\HAKUHODO is proud to announce that Masatoshi Usami, Senior Creative Director, and Mariko Tozawa, Creative Director, have been selected as jury members for Spikes Asia 2025, Asia’s premier creative festival. Held annually in Singapore, Spikes Asia is the region’s most prestigious awards platform, recognizing creative excellence, marketing strategy, and effectiveness across Asia-Pacific. The festival and awards results will be unveiled in April 2025. 

 

[Jury Statements]
Masatoshi Usami
Senior Creative Director at TBWA\HAKUHODO
Creative Data and Innovation Jury

 

“Will we harness data as a tool, or let it dictate our choices? Can truly transformative work—work that shifts paradigms and leaves no way back—emerge from machines alone, or does it take the spark of human ingenuity? As a juror for the Creative Data and Innovation categories, I’m eager to encounter ideas that aren’t just logical but magical as well.”

 

Mariko Tozawa
Creative Director at TBWA\HAKUHODO
Design and Industry Craft Jury

 

“No matter the type of work, in the end, I always find myself in awe of designers. Their ability to think with such speed and simplicity, and the magic imbued by their hands in the final touch—it’s unmatched. I’m genuinely excited to judge work that embodies these qualities and leaves a lasting impression. “

 

About Spikes Asia
Founded in 1986, Spikes Asia is the oldest and most prestigious festival celebrating creative excellence in Asia-Pacific. It serves as the definitive benchmark for creativity, innovation, and effectiveness, fostering collaboration and inspiration within the industry. The awards recognize breakthrough work that pushes boundaries and delivers meaningful impact, spanning diverse categories such as design, innovation, branded content, and digital craft.