Tokyo, May 16th – TBWA\HAKUHODO ‘s environmentally conscious helmet, “SHELLMET,” has been honored with five awards at the 103rd ADC Annual Awards, including the prestigious “Best of Discipline” honoring SHELLMET as the best example in Product Design, as well as 2 Gold, 1 Silver and 1 Bronze cube.
In addition to its success at The ADC 103rd Annual Awards, “SHELLMET” has received high acclaim internationally, including accolades at the prestigious “iF DESIGN AWARD 2024” and the “Clio Health Awards 2023”, recognized as one of the top three advertising awards in the world, across multiple disciplines including advertising, communication, and design.

 

The ADC Annual Awards, founded by The Art Directors Club of New York in 1921, is the oldest continuously running industry award show in the world. Now heading into its incredible 103rd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, gaming, experiential and spatial design, architecture, photography, illustration and apparel design all with a focus on artistry and craftsmanship.

 

The results of the ADC 98th Annual Awards are as follows.

 

【TITLE：SHELLMET（※Product Name In Japan：HOTAMET）】
CLIENT：Koushi Chemical Industry Co., Ltd.
＜The 103rd ADC Annual Awards＞
■Best of Discipline
Product Design

 

■GOLD
Apparel / Accessory / Footwear Design | PRD-119: Sustainable / Eco-friendly Fashion
Product Design | PRD-110: Innovation

 

■SILVER
Product Design | AAF-104: Sustainable / Eco-friendly

 

■BRONZE
Design for Good | DFG-115: Design for Good – Product Design