TBWA\HAKUHODO’s Head of Planning Yuichiro Horie will be joining as a jury member of this year’s Spikes Asia, one of Asia’s largest advertising competitions and festivals. Spikes Asia judging will be conducted locally in Singapore, for the first time since the outbreak of COVID-19, and the results of the awards will be announced in March 2023.

【Creative Data and Innovation Category Judge】Yuichiro Horie, 　TBWA\HAKUHODO Head of Planning
<Comment> Issues and events that were previously thought of as independent and separate are now connected by the glue of data, creating new experiences. I believe “Creative Data and Innovation” is the category where the pioneers of such changes and trends of the times gather, which makes me excited. Through conversations with the diverse panel of judges, I hope we could deepen our understanding on the nature of innovation that will open up an increasingly complex world.

<Profile> After working for independent agencies, Horie joined TBWA Tokyo office in 2006. After working as a planning director for multiple years, Horie has served as Head of Planning since 2017. He drives the development of brand growth strategies using TBWA’s Disruption method. In addition to his main role as a strategic planning director, Horie also leads a wide range of strategic projects in the agency such as managing a disruption-based consulting team, social marketing, and innovation intelligence team.