Surprising the audience with the automated mop performance

TBWA\HAKUHODO created and launched a “ProPILOT Mop”, powered by Nissan’s driver assistance technology ProPILOT 2.0 delivering the audience an unexpected half-time experience at the NBA Japan Games 2022, presented by Rakuten & NISSAN, held from 30 September to 2 October 2022.

The performance is powered by ProPILOT 2.0 technology influenced by Nissan Intelligent Mobility – the company’s vision for how cars are powered, driven and integrated into society. ProPILOT 2.0 technology enables hands-free route driving with high-precision map data, as well as consistent drive assistance all the way.

TBWA\HAKUHODO has produced a film to bring this performance to a wider audience and relive the excitement of the day. The film shows the splendid movements of the performers and the amazing performance of the ProPILOT mops, moving in synchronization as if by magic.

The film went public on Nissan’s official YouTube channel, starting from 14 Oct, 2022.
– URL: https://youtu.be/n5GUAxjLnes

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