Tokyo, August 26 – TBWA\HAKUHODO is proud to announce that “No Smiles” and “TRUE BLUE TEXTILE” have been honored with a total of seven awards at the MAD STARS 2024, the globally recognized advertising festival held annually in Busan, South Korea

 

MAD STARS, which is supported by the city of Busan, has been a beacon of global advertising creativity in Asia since its inception in 2008. Rebranded in 2022 to reflect its expanded focus on Marketing, Advertising, and Digital content, the festival continues to serve as a platform for showcasing innovative and impactful creative solutions that have the power to transform the world. This year, TBWA\HAKUHODO’s work stood out among 431 final entries, earning high praise and culminating in this significant achievement.

 

The results of MAD STARS 2024 are as follows.

 

【TITLE： No Smiles】
CLIENT：McDonald’s Japan
■GOLD
● Viral Video Stars / Sectors / Foods
● Social & Influencer Stars / Sectors / Foods
● Social & Influencer Stars / Social Insight & Engagement / Brand Storytelling
■SILVER
● Diverse Insights Stars / Sectors / Foods
■BRONZE
● Brand Experience & Activation Stars / Sectors / Foods

 

【TITLE：TRUE BLUE TEXTILE】
CLIENT：Kyocera Corporation
■SILVER
● SDGs Stars / SDGs / Life below Water
● Design Stars / Communication Design / Promotional Items