“SHELLMET”, the game-changing new eco-friendly helmet made from discarded scallop shells, has won TBWA HAKUHODO one gold, one silver and one bronze award at the London International Awards (LIA) 2023.

Established in 1986, the LIA was the first international advertising accolade to award creative excellence in film, television, print and radio.

As originators and developers of SHELLMET, TBWA HAKUHODO are thrilled to be recognized by such a prestigious and historical institution like the LIA.

Winner: SHELLMET（※ Japanese product name: HOTAMET）
Ad owner：Koshi Chemical Industries Ltd,.

■GOLD
・Design – Product Design
■SILVER
・Health & Wellness – Environmental Health
■BRONZE
・Evolution – Product Innovation

【Partners】
・Product Design : quantum
・Product Development : Koshi Chemical Industries Ltd,.