Tokyo, Japan – March 25, 2025: TBWA\HAKUHODO is proud to announce that Chino Yamaguchi, a copywriter of the agency’s ‘Disruption Lab’ creative division, has been selected as a medalist in the prestigious “2024 Creator of the Year” awards presented by the Japan Advertising Agencies Association (JAAA). This recognition underscores her exceptional contributions and the innovative work she created over the past year. 

Since its inception in 1989, the JAAA “Creator of the Year” award has aimed to spotlight individuals behind groundbreaking creative work, celebrating Japan’s brilliant creative talent. For fourteen consecutive years since 2011, TBWA\HAKUHODO has been consistently recognized by the JAAA, with at least one employee being honored each year and multiple recipients from the agency recognized annually since 2015. This fourteen-year streak is a testament to the creative excellence embodied by the ‘Disruption Lab.’ As TBWA\HAKUHODO’s hub for innovative thinking and creative execution, the ‘Disruption Lab’ thrives on the DISRUPTION® philosophy—challenging conventions and forging new pathways for brands toward success and creative distinction. 

■ Our Medalist 
Chino Yamaguchi, Senior Copywriter, Disruption Lab 
Chino began her career at beacon communications in 2008 and joined TBWA\HAKUHODO in 2011. Since then, she has been active as both a copywriter and TV commercial planner. In 2015, she received the Tokyo Copywriters Club (TCC) Newcomer Award in 2015 for adidas’s “I’m a runner. In 2024, she was awarded the ACC Grand Prix and the Galaxy Award for her work on “Audrey’s All Night McDonald’s.” Her accolades also include numerous international awards, including recognition at Cannes Lions. 

TBWA\HAKUHODO continues to redefine creative excellence, fostering talent that dares to disrupt and innovate. With a relentless pursuit of groundbreaking ideas, the agency continues to shape industries, elevate brands, and drive meaningful impact on society.