TBWA\HAKUHODO Named Agency of the Year, Wins 3 Grande at ADFEST2018
26 March 2018
TBWA\HAKUHODO was named Agency of the Year at ADFEST2018. The agency received a total of 11 awards including 3 Grande, 5 Gold, 2 Silver and 1 Bronze. ADFEST is one of APAC’s most celebrated and recognized regional creative festival held in Pattaya, Thailand.
Client:TESS
Title: COGY Wheelchair
■GRANDE
・DESIGN LOTUS (Product Design: Consumer Products)
・INNOVA LOTUS (Innovation in Technology)
Client:adidas Japan
Title:GREEN LIGHT RUN
■GRANDE
・OUTDOOR LOTUS (Ambient: Large Scale)
■GOLD
・BRANDED CONTENT LOTUS (Best Use of Experiential)
・BRANDED CONTENT LOTUS (Best Use of Sports)
・INNOVA LOTUS LOTUS (Innovation in Technology)
■SILVER
・OUTDOOR LOTUS (Guerilla Marketing)
■BRONE
・DIRECT LOTUS (Best Use of Technology)
Client:AIG Japan
Title:#TackleTheRisk
■GOLD
・BRANDED CONTENT LOTUS (Best Use of Fiction Film)
・BRANDED CONTENT LOTUS (Best Use of Sports)
Client:Nissan
Title:The Professional of Japan
■SILVER
・FILM LOTUS (Internet Film: Cars, Other Vehicles, Accessories, & Auto Services)