TBWA\HAKUHODO wins Grande (Grand Prix) in the Outdoor Category at ADFEST2017.

The agency received a total of 7 awards including Gold, Silver, Bronze, and Branded Content. Marking its 20th anniversary this year, ADFEST2017 is one of APAC’s most celebrated and recognized regional creative festival held in Pattaya, Thailand.

Client: Tourism Australia

Title: GIGA SELFIE

■Grande

・OUTDOOR LOTUS (AMBIENT: LARGE SCALE)

■Branded Content

・BEST USE OF INTERACTIVE & SOCIAL MEDIA

Client: King Records

Title: Native Mobile Music Video

■Gold

・MOBILE LOTUS (VIDEO, VIRAL VDO & INTERACTIVE VDO [MOBILE AS AN IMPORTANT ROLE])

■Gold

・FILM LOTUS (VIRAL FILM)

■Branded Content

・BRANDED CONTENT & ENTERTAINMENT LOTUS (BEST USE OF INTERACTIVE & SOCIAL MEDIA)

Client: Nissan

Title: Intelligent Parking Chair

■Silver

・PROMO LOTUS (BEST USE OF TECHNOLOGY)

Client: Häagen-Dazs Japan

Title: Häagen Heart Hunting

■Bronze

・MEDIA LOTUS (BEST USE OF BRANDED ENTERTAINMENT & CONTENT: DIGITAL & SOCIAL MEDIA)