• The Disruption® Company was awarded the honor by showing the depth and breadth of a true global network
• In 2024 TBWA welcomed 200 new clients, retained its top 20 and saw growth with 70% of them

 

NEW YORK – 17 December, 2024 – TBWA\Worldwide has been named 2024 Global Agency of the Year by Adweek, one of the world’s leading marketing publications.

 

TBWA was recognized for innovating ways of working with the launch of its AI platform “Collective AI”. Combining human ingenuity with technology, the agency Collective is driving the industry to more impactful creativity and scale, and getting its clients to the future faster. The 11,000 creative minds that make up TBWA were also celebrated for the culturally disruptive work that has earned it global fame – winning an Emmy for Apple’s ‘Fuzzy Feelings’, securing Gold at Cannes Lions for McDonald’s Japan’s ‘No Smiles’ campaign, and being named Campaign’s Agency of the Year in Japan for the 12th time.

 

Alison Weissbrot, Executive Editor, Adweek noted “TBWA\Worldwide showed the depth and breadth of a true global network by delivering creatively innovative and powerful work around the world in 2024. The agency demonstrated a deft ability to balance global rigor with local flavor to drive business success for its clients. TBWA remains ahead of the game in harnessing technology and innovation to deliver creative solutions that bolster its clients’ brands.”

 

“Closing out a decade at TBWA, I couldn’t be prouder that TBWA has been named Adweek’s Global Agency of the Year – for the 4th time since 2018. We’re in the business of creating real work for real clients with real impact, and our Disruption® way of life continues to be really good for business.” says Troy Ruhanen, CEO, TBWA\Worldwide.

 

Ruhanen added “Alongside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference. And I am so excited for Erin Riley to bring the heat in 2025 as TBWA’s new CEO.”

 

About TBWA\Worldwide

TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption^® methodology, we build the world’s strongest brands. Brands that own an unfair share of the future.

 

Named one of the World’s Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020, and 2019, TBWA is also Adweek’s 2024, 2022, 2021, and 2018 Global Agency of the Year and Ad Age’s A-List 2022 Network of the Year. Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), GMR, TBWA\Media Arts Lab, TBWA\Health Collective, and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan, and Singapore Airlines. Follow us on LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

 

Press release: here