Tokyo, November 6th, 2024 – TBWA\HAKUHODO is pound to announced that it has been awarded the prestigious “Regional Agency of the Year for Asia” at the 2024 London International Awards (LIA), an internationally renowned creative awards program that celebrates excellence in advertising, design, and technology across multiple disciplines.

This year, TBWA\HAKUHODO’s campaign for McDonald’s Japan, “No Smiles,” made a significant impact at LIA 2024, securing a total of five awards, including the coveted Grand Prix. The cumulative points from these awards contributed to our selection as the Regional Agency of the Year for Asia.

This accolade is a testament to the outstanding creativity and strategic planning that TBWA\HAKUHODO brings to its work, demonstrating our dedication to pushing boundaries and delivering transformative campaigns that resonate on a global scale.