Tokyo, November 5th, 2024 – TBWA\HAKUHODO proudly announces that its ‘SHELLMET’ project has been awarded at the 2024 ADC Awards. 

 

Established in 1967, the ADC Awards (Tokyo Art Directors Club Awards) are Japan’s most prestigious awards for art direction and design. Recognizing excellence across diverse fields—from advertising and publishing to package design and digital media—the ADC Awards is a highly prominent driver within the creative industry of Japan. Winning entries are celebrated not just for their aesthetic merit but also for their potential to influence society and shape future trends. 

 

The award-winning ‘SHELLMET’ is an environmentally conscious helmet crafted from recycled scallop shells. This groundbreaking project has garnered significant recognition for its innovative design and material technology.  
‘SHELLMET’ has received numerous awards and accolades across advertising, communications, and design both domestically and internationally. 

 

Awards received at the 2024 ADC Awards are as follows:

 

【ADC Award：SHELLMET (※Product Name In Japan：HOTAMET）】 
CLIENT：Koushi Chemical Industry Co., Ltd.

Art Director：Yuhei Ito

Art Director：Takeshi Matsuda