TBWA\HAKUHODO was awarded the highest accolade in the category “Creative Agency of the Year” at the “Japan/Korea Agency of the Year 2023” awards sponsored annually (now in its 30th year) by Asia’s largest industry publication “Campaign Asia-Pacific”. This category is an award that recognizes the best creative agencies in the business and this is the 11th time TBWA\HAKUHODO has won this award.

The executives of TBWA\HAKUHODO also received recognition for their excellent leadership, with CEO Akihiko Imai winning “Agency Head of the Year” and CCO Takahiro Hosoda winning “Creative Leader of the Year”.

Overall. TBWA\HAKUHODO’s achievements in creative and advertising were recognized across 5 categories in the agency category and 6 categories in the individual category, resulting in a total of 11 awards.

The list of awards is as follows.

＜Agency Categories (Japan/Korea)＞

Japan Creative Agency of the Year：GOLD  (TBWA\HAKUHODO)

Japan/Korea Best Culture of the Year：GOLD  (TBWA\HAKUHODO)

Japan/Korea Talent Development Program of the Year：GOLD  (TBWA\HAKUHODO)

Japan/Korea Brand Experience Agency of the Year：SILVER (TBWA\HAKUHODO)

Japan/Korea Social Media Agency of the Year：SILVER (TBWA\HAKUHODO 65dB TOKYO)

＜Individual Categories (Japan/Korea)＞

Japan/Korea Agency Head of the Year：Akihiko Imai （Chief Executive Officer）

Japan/Korea Creative Leader of the Year：Takahiro Hosoda （Chief Creative Officer）

Japan/Korea Channel/Engagement Planner of the Year：Kengo Kimura （Channel Engagement Planner Supervisor）

Japan/Korea Young Achiever of the Year：Saki Adachi （Brand Strategist, 65db）

Japan/Korea Young Creative of the Year：Masatoshi Usami （Creative Director）

Japan/Korea Account Person of the Year : Yu Hashimoto  （Account Supervisor）