TBWA\HAKUHODO’s environmentally friendly protective helmet SHELLMET was awarded “Grand Prix of the Year” at MAD STARS 2023. TBWA\HAKUHODO won in total of 10 awards including 2 Grand Prix and a Gold.

MAD STARS (formerly known as Ad Stars) is Asia’s only award for advertising works submitted from all over the world, and an advertising festival to share creative solutions that change the world in marketing, advertising, and digital content.

The detailed results are as follows.

Title：SHELLMET
Client：Koushi Chemical Industry Co.
Partners：quantum (Product Design), Koushi Chemical Industry Co. (Product development)
■GRAND PRIX OF THE YEAR
・Public Service Advertising Group / SDGs (Sustainability Development Goals) Stars > SDGs > Responsible Consumption and Production
■GRAND PRIX
・SOLUTION Group / Design Stars / A. Sectors
■SILVER
・SOLUTION Group / Innovation Stars / A. Sectors
・SOLUTION Group / Place Brand Stars / B. City Brands (including province)
■BRONZE
・SOLUTION Group / PR Stars / B. Practices & Specialism

Title：ProPILOT MOP
Client：Nissan Motors
■GOLD
・SOLUTION Group / Innovation Stars / A. Sectors
■SILVER
・SOLUTION Group / PR Stars / B. Practices & Specialism
■BRONZE
・SOLUTION Group / Outdoor Stars / B. Ambient(Non-Standard and Free-Format Outdoor Advertising)
■CRYSTAL
・SOLUTION Group / Media Stars / B. Use of Media

Title：Hack the Rules
Client：Kodansha
■CRYSTAL
・SOLUTION Group / Outdoor Stars / A. Sectors