TBWA\HAKUHODO’s environmentally friendly protective helmet “SHELLMET” won a total of 4 awards including Grand and Gold at New York Festivals 2023 Advertising Awards.

“New York Festivals,” established in 1957, is one of the largest global advertising festivals that celebrates the top creatives and honors exceptional contributions within the international advertising community.

<Award detail>
・Client: Koushi Chemical Industry Co.
・Title: SHELLMET

■GRAND
・ PACKAGE & PRODUCT DESIGN
■GOLD
・PACKAGE & PRODUCT DESIGN – BEST USE
■SILVER
・PACKAGE & PRODUCT DESIGN – PRODUCTS & SERVICES
■BRONZE
・AVANT-GARDE/INNOVATIVE – AVANT-GARDE/INNOVATIVE

<SHELLMET Partner Companies>
・Product Design: quantum
・Product Development: Koushi Chemical Industry Co.