TBWA\HAKUHODO, Procter and Gamble Japan (Hereinafter referred to as P&G Japan) and WEConnect International has jointly held the “P&G Academy for Women Entrepreneurs (hereinafter referred to as P&G Academy)” for business leaders of women-owned companies (※ companies with more than 51% of the shares are owned by women), from February 28 to April 26 2023, for the third year in a row.

P&G  Academy is a global training program that shares P&G’s business know-how, with the goal of contributing to the development of leadership and business skills of women entrepreneurs. So far it has been conducted in various countries, including Singapore, Indonesia, Mexico, Brazil, and South Africa. In Japan, P&G Japan that believes the diverse business leadership is fundamental for the continuous innovation and development of society partnered with WEConnect International and TBWA\HAKUHODO who shares the viewpoint on diversity, and held the first program in 2020. So far, 38 Japanese women entrepreneurs have attended. In this year, which is the 3^rd time this program is held, 25 entrepreneurs of all ages, company sizes, and a wide range of industries participated.

While the first and second year were held completely online due to COVID-19, this year the business presentations and graduation ceremony on the final day were held offline at Kobe, where participants presented their presentations based on their two months of learning. In addition, the entrepreneurs were provided opportunities to interact with P&G Japan’s purchasing department and suppliers of P&G Japan, for exploring new business opportunities and innovation. Participants commented that the face-to-face interaction was very stimulating, as it made it easier for them to communicate with each other about issues and challenges that they are facing being women entrepreneurs.

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