At ADFEST 2023, one of the largest and most prestigious advertising awards in the Asia Pacific and the Middle East region, TBWA\HAKUHODO won a total of 8 awards, including 3 Golds for “ProPILOT MOP”.
The detailed results are as follows.

Client: Nissan
Title: ProPILOT MOP
■Gold
・Entertainment Lotus / EN07 Experiential
・Brand Experience Lotus / BE02 Events
・Media Lotus / ME06 Use of Events

■Silver
・Brand Experience / BE15 Touchpoint Technology & Tech-led Brand Experience
・PR LOTUS / IMPLEMENTATION / PR06 Use of Events

■Bronze
・Entertainment Lotus / EN09 Digital, Social & Emerging Technology

Client: Asahi Shimbun
Title: Journa-Rhythm
■Silver
・Radio & Audio Lotus / AUDIO CRAFT / RA11Use of Music

Client: Adidas Japan
Title: THE UNOFFICIAL LAUNCH
■Bronze
・PR LOTUS / PR11 Use of Social