At Spikes Asia 2023, one of the largest advertising festivals in the APAC region held in Singapore as the regional festival of Cannes Lions, TBWA\HAKUHODO won 6 awards in total including 1 Grand Prix and 1 Gold.

“Journa-Rhythm,” which brought home a Grand Prix in “Music – Excellence in Music” and a Gold in “Radio & Audio – Excellence in Radio & Audio”, is a collaboration project with Asahi Shimbun in which young hip-hop artists created original hip-hop music based on social news, lyrically expressing their bare thoughts – suggesting the new form of news reporting that captures the minds of Gen Z.

Also at “Young Spikes”, a competition between professionals under 30, Hikari Ono and Yutaro Nagata pair won Silver in the “Integrated” category.

The detailed results are as follows:

Client: Asahi Shimbun
Title: Journa-Rhythm
■Grand Prix
・Music / D. Excellence in Music / D01. Use of Original Composition
■GOLD
・Radio&Audio / B. Excellence in Radio & Audio/ B01. Use of Music
■SILVER
・Music / A. Music Content / A02. Brand or Product Integration into Music Content

Client: Nissan
Title: #CIMARestore
■SILVER　　
・SOCIAL & INFLUENCER / A. Social & Influencer: Sectors / A01. Consumer Goods

Client: Shueisha
Title: THE SNOW COMIC
■SILVER　　
・OUTDOOR / D.AMBIENT & EXPERIENTIAL / D03 Special Build

Young Spikes Competition (Integrated)
■SILVER
・TBWA\HAKUHODO Hikari Ono, Yutaro Nagata – “SAVE YOUR LOOK-A-LIKE”