Kazoo Sato has been named chief creative sustainability officer at TBWA\Hakuhodo and TBWA\Asia.

In his new role, Kazoo will be the key creator of solutions to sustainable problems through the creation of innovative and unconventional design thinking, creative campaigns, products, experiences, and communications for TBWA\Hakuhodo and the TBWA\Asia collective.

Kazoo will also be responsible for engaging in activities, which elevate the agency in Japan and the entire Asia collective’s learning and engender a pervasive culture around sustainable solutions.

Working closely with clients, Kazoo will help identify and define their long-term value, brand goals and business objectives, advising on insight and approaches to drive change and make a positive impact across society, business, and the environment.

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