At ADFEST 2022, one of the largest and most prestigious advertising awards in the Asia Pacific and the Middle East region,
TBWA\HAKUHODO won a total of 5 awards, including Branded Entertainment Lotus Grande for “The First Take”,
The detailed results are as follows.

Client: THE FIRST TAKE MUSIC
Title: THE FIRST TAKE
■Grand Prix
・BRANDED ENTERTAINMENT LOTUS / BC03 Use of Music Content
■Silver
・EFFECTIVE LOTUS / EF03 Effective Lotus: Long-Term Creativity

Client: DREAMS Inc.
Title: 30sOAP
■Silver
・DESIGN LOTUS / DE18 Resilience Through Creativity
■Bronze
・DESIGN LOTUS / DE03 Product Design: Consumer Products

Client: Japan Philharmonic Orchestra
Title: INTOXICATING SOUNDS POSTERS
■Bronze
・PRINT&OUTDOOR CRAFT / CP02 Use of photography/Digital Image