TBWA\HAKUHODO elevates Takahiro Hosoda to the role of chief creative officer, with immediate effect. Taka was previously executive creative director at the agency and held this role for two years.

Commenting on this appointment Takahiro Hosoda said: “We’re proud of Disruption®︎, it challenges us to see the unconventional and bring this thinking into the everyday. It’s now time to redirect this thinking to ourselves. We are redefining the advertising company to become a creative experience company.

We are a company of story, design, experience, content, business production, data creativity, and a whole range of expressions and professions that don’t even have a category name yet. No other team has such a sharp collection of creative talent – and no other corporate organization has so many people who all believe in the value and miracle of creativity.

DX, Metaverse, Web 3.0; there are many exciting opportunities emerging for businesses and our focus will remain on creating innovative solutions that have a positive impact on business and society.”

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