Yoichi Ochiai & Japan Philharmonic Orchestra Project VOL.5: “Sound of Digital Fermentation”

TBWA\HAKUHODO collaborates with the Japan Philharmonic Orchestra (JPH) for an upcoming concert “Yoichi Ochiai x Japan Philharmonic Orchestra Project VOL.5”, “Sound of Digital Fermentation” to be held on August 11, 2021.

Japanese media artist and University professor Yoichi Ochiai, known for his works that expand art through technology, has collaborated with the Japan Philharmonic Orchestra for the past 4 years since 2018 under the theme of “Reimagining the Orchestra through Technology”. TBWA\HAKUHODO has been involved in the project since the beginning, from designing the concept to the promotional activities. Through the “SOUND-FREE CONCERT” and other programs, the project has expanded the boundaries and value offerings of the orchestra to broader audiences. They are doing this by allowing music to be enjoyed through all senses beyond mere hearing and producing music that is a truly sensory experience that opens up all of our receptors.

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