TBWA\HAKUHODO delivered one of its best performances in years at Cannes Lions International Festival of Creativity, winning 1 Gold, 2 Silver, 2 Bronze Lions, bringing home a total of 5 Cannes Lions. In addition, Gold medal was awarded to planner, Takumi Sekiya in Young Lions PR Competition, dedicated to helping the industry’s young talent under 30 years old. Held from June 17-21 in Cannes, France, the annual International Festival of Creativity is one of the largest advertising and communications events in the world.

Advertising Client: Japan Para Table Tennis Association（JPTTA）
Campaign Name: THE MOST CHALLENGING PINGPONG TABLE
＜GOLD＞
◼︎ DESIGN LIONS（B. Communication Design, B07. Brand Collateral）
＜BRONZE＞
◼︎INDUSTRY CRAFT LIONS（B. Art Direction, B01.Brand-led Education & Awareness）

Advertising Client: The Restaurant of Mistaken Orders General Incorporated Association
Campaign Name: The Restaurant of Mistaken Orders
＜SILVER＞
◼︎ DESIGN LIONS（A. Brand-Building, A01. Creation of a New Brand Identity）

Advertising Client: AIG Japan Holdings
Campaign Name: Pride Jersey
＜SILVER＞
◾️Brand Experience & Activation (D. Excellence in Bran Experience, D04. Sponsorship & Brand Partnership)

Advertising Client: The Japan Philharmonic Orchestra
Campaign Name: SOUND-FREE CONCERT
＜BRONZE＞
◼︎Entertainment for Music（C. Innovation in Music, C02.Use of Music Technology or Innovation）

Young Lions Competition (PR Competition)
＜GOLD＞
Takumi Sekiya, TBWA\HAKUHODO
Taro Taniwaki, Hakuhodo Inc.