TBWA\HAKUHODO is pleased to announce that the agency has been named “Advertising Agency of the Year” at The ADC 98th Annual Awards.
The agency received a total of 9 awards including 8 Gold and 1 Silver. In addition, TBWA\HAKUHODO also received “Best of Discipline (entries chosen out of Gold Cube winners which stands above all others within their discipline)” in the following categories, with the AIG Japan client partner also awarded “Brand of the Year”:
– Brand / Communication Design
– Fashion Design
– Product Design
TBWA Worldwide was named “Network of the Year”, with the global collective taking home six Best of Discipline awards, 17 Gold, 11 Silver and nine Bronze, finishing as the year’s highest-scoring agency network across all disciplines.

Presented by the Art Directors Club, which was founded in New York, USA, in 1920, the ADC Annual Awards judge advertising and design by the same standards as fine art. They are the world’s longest-running awards for advertising.

Client: AIG Japan Holdings
Title: Pride Jersey
■GOLD
【Advertising | ADV-162: Dimensional – Campaign】
【Advertising | INV-105: Promotional Materials】
【Brand / Communication Design | BCD-120: Apparel – Single】
【Fashion Design | DFG-125: Fashion Design – Campaign】
【Fashion Design | FSN-119: Sportswear / Activewear – Single】
【Product Design | DFG-118: Product Design – Single】
【Product Design | INV-115: Product Design】
【Product Design | PRD-115: Single or Series】
■SILVER
【Brand / Communication Design | INV-107: Brand / Communication Design】