65dB, the global consumer and market research social listening practice of TBWA\Group, has released a social insight report unveiling a new set of Asian beauty routines.

The joint report, created by 65dB Tokyo and 65dB Shanghai, analyzes online conversations to identify curiosity, concerns, passions and creativity around the topic of beauty, and reveals how consumer behaviors have changed in Asia since the COVID-19 outbreak.

The analysis covers social conversations across China and Japan, the two largest and most influential beauty markets in Asia. With both countries going through different stages of pandemic recovery, the research analyzes which behavioral trends might be temporary and which ones are here to stay.

To see the full report, click here

Press release click here