A LIGHTED HEARTED COLOURFUL AND FUN APPROACH TO EDUCATE JAPANESE CHILDREN ON THE IMPORTANCE OF WASHING HANDS PROPERLY

With global concern for “twin-demic,” a spread of COVID-19 coinciding with influenza, increasing the importance of preventive measures has become an essential part of all our daily lives. However, young Japanese children are having none of this, with research revealing respondents faced difficulty in getting their young children to wash their hands.

In response to this and, in an effort to encourage young children to understand the importance of washing hands, TBWA\HAKUHODO launched the “WE ARE VIRUSES” project that aims to educate children on the importance of handwashing properly and general hygiene, and how washing hands can keep them healthy and help prevent the spread of the virus.

The campaign consists of six characters, each representing the six types of viruses (COVID-19, influenza, Norovirus, Ebola, SARS, and Adenovirus), which are delivered in a form that appeals to children, sparking interest and promoting an understanding of the virus and the preventive measures in an easy-to-understand way.

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