TBWA\Asia has compiled a new report using its proprietary cultural capability, Backslash, to identify 23 New Edges of Asia – trends that are not yet established, but are emerging, growing, and likely to play a large role in future culture.

The launch of the report coincides with the unveiling of CQ, TBWA’s new knowledge and insights platform tracking the latest cultural triggers in the region, and exploring consumer trends that present future opportunities for brands. TBWA\Asia will continue to follow and detail the evolution of each Edge on this new platform.

TBWA\HAKUHODO, with culture and trend analysis capability from its 65db and Disruption Consulting®️ teams, has contributed by adding insights from the Japan market.
To see the full report, please visit here.

Press Release : click here