TBWA\HAKUHODO was again named “Creative Agency of the Year 2015” in the Japan category, hosted by the region’s largest advertising industry magazine Campaign Asia Pacific.

The “Creative Agency of the Year” award represents a comprehensive recognition of the full scope of an agency’s operations. This considers diverse facets such as: achievement of business goals, new business development efforts, human resource development and overall contribution to the industry. This year it also brings with it, special recognition for excellence in the following individual and team categories in the Japan and Korea region: Agency Head, Creative, Talent Management Person/Team, Planner and Account Person. This year also marks the fourth time TBWA\HAKUHODO has been presented the prestigious Agency Head of the Year. Received previously in 2011, 2013, and 2014, this year’s award honored Yuzo Sato, who was appointed President and CEO of the agency in April.

・ Agency Head of the Year: Yuzo Sato, President and CEO

・ Creative of the Year: Takahiro Hosoda, Creative Director

・ Talent Management Person/Team of the Year: Yuichiro Horie, Group Planning Director

・ Planner of the Year: Masa Okazaki, Senior Planning Director

・ Account Person of the Year: Toshiatsu Kobayashi, Interactive Supervisor/ Digital Strategist