Cannes Lions International Festival of Creativity will take place from June 21, 2015. It consists of three festivals: Lions Health (newly established last year), Lions Innovation (which will be newly established this year) and Cannes Lions. There are two categories in Lions Innovation: the Creative Data category and the Innovation category. Haruko Minagawa, our Touchpoint Evangelist, will participate in the festival as a judge in the “Creative Data category”.

As”Touchpoint Evangelist”of Hakuhodo and TBWA\HAKUHODO, Haruko studies trends in media engagement, watching out for successful methods of communication, while seeking effective touchpoints for marketing in order to create new business models.