TBWA\HAKUHODO has announced its new sustainability policy and launched a dedicated website to share the details of this important update.

 

Based on its mission of “creating meaningful social change with creativity” TBWA\HAKUHODO has long utilized its core philosophy and methodology, “DISRUPTION®,” to drive solutions for a wide variety of social challenges.

 

The world is facing many issues, including environmental problems such as climate change and dwindling biodiversity, as well as social matters related to diversity, human rights, and corporate governance. TBWA\HAKUHODO is committed, not only addressing these issues but actively creating positive change by embedding sustainability at the heart of its business strategy.

 

The newly launched website outlines TBWA\HAKUHODO’s sustainability policy in detail, focusing on three key areas: People, Planet, and Process, also known as the “Three Ps.”

 

The Three Ps:

– People: Promoting innovation in the world by championing diversity and creating a work environment that is welcoming and comfortable for all.
– Planet: Bringing needed change to the industry in light of climate and biodiversity crises.
– Process: Transforming existing processes for new value creation.

 

TBWA\HAKUHODO will continue to advance various sustainability initiatives based on the “Three Ps.”
Please visit our new website to learn more about our policy and future efforts.

 

URL: https://www.tbwahakuhodo.co.jp/en/sustainability/

 

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A message from Wataru Uchida, President & CEO
“In recent years, there has been a growing demand from clients and society at large for greater focus on ESG (Environment, Society, Governance) initiatives. At TBWA\HAKUHODO, we are committed to our mission of “creating meaningful social change with creativity” and we are addressing challenges head-on.

 

We have responsibilities to fulfill as a company, and we also have a wide variety of like-minded partners with whom we aim to collaborate in promoting sustainability. We have made sustainability as a key pillar of our business strategy, viewing sustainability not just as a social responsibility but as an essential driver of our company’s evolution and growth.

 

Specifically, we have established our policy and framework of the “THREE Ps” (People, Planet, Process), through which our entire company apparatus will actively pursue sustainability.
We will continue to lead change toward a more sustainable society.”

 

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Policy and Details of the Three Ps
POLICY OUTLINE
We believe that human creativity is the force that drives meaningful changes for good in society.
Our activities are based on the unwavering belief that the release of human creativity will lead to good changes in our company, and ultimately in society. We see the potential for growth in humans and the environment and work together with our employees, customers, partner companies and consumers toward this goal.

 

The Three Ps
We have defined three key areas of focus as the “Three Ps”: People, Planet, and Process.

 

– People
Promoting innovation in the world by promoting diversity and creating a work environment that is welcoming and comfortable for all.
　Focus Areas
　- Promoting DEIB (Diversity, Equity, Inclusion, and Belonging)
　　Strengthening women in leadership.
　　We aim for 30% of management to be women-led by 2030.
　- Discovery and development of talent from within and outside the agency
　　Awarding and championing talent
　- Promoting well-being
　　Promoting a healthy working style
　- Developing ‘thought starters’
　　Strengthening open innovation through internal and external exchange of people and ideas.

 

– Planet
Bringing needed change to the industry in light of climate and biodiversity crises.
　Focus Areas
　- Reducing our own footprint
　　Measurement of our own CO2 footprint, offsetting and deployment of renewable energy.
　- New business to meet the challenges of the climate/biodiversity crises
　　Creating good practice examples through Earth Centric Design Lab.
　- Building sustainable supply chains
　　Strengthening efforts to obtain external evaluations.
　- The challenges of disaster 　prevention/mitigation
　　Awareness raising and drilling through our disaster action guide.

 

– Process
Transforming existing processes for new value creation.
　Focus Areas
　- Demonstrating disruptive creativity
　　Supporting the self-motivated business creation efforts of staff.
　- Data & Privacy
　　Transforming business processes by promoting the introduction of technology and accumulating ESG data.
　- Compliance
　　Strengthening awareness of human rights through business processes.
　- A ‘partnership’ ethic with focus on transparency
　　Promoting business relations with companies that have attained a certain level of external evaluation.